Daimler’s focus on customer experience

The Germany-based Daimler AG unit is one of the top sellers of heavy-duty trucks in North America.

Since truck manufacturing evolves towards electrification and autonomous vehicles, Daimler’s goal is to understand customers more.  

Paul Romanaggi will lead the new customer experience organization and oversee future transformations.

To read more on Daimler, go to FreightWaves.